Hiroshi Yoshida was a leading figure in the shin hanga (new print) movement. He worked primarily as a painter until his late forties when he became fascinated with woodblock printing. After working with the Watanabe print shop for several years, Yoshida decided to fund his own workshop. Unlike ukiyo-e artists, he was intimately involved in all parts of the printmaking process. He designed the key blocks, chose the colors for the prints, and supervised the printers. In some cases, he even helped to carve the printing blocks. This was unusual, considering the traditional division of labor between designer, carver, and printer at that time.